PLATE I · A STUDY IN
Website Development
sites raised higher.
we design and build websites that feel like a monument. one bold gesture per view, no decoration, no dead weight. astro, wordpress, shopify, next.js — we pick the platform that fits your business, not the one we happen to like. the result is a site that loads fast, ranks well, and stays maintainable for years.
4–8 weeks · fixed scope · weekly fridays check-ins
per-engagement fixed fee. scoped in week one, never revised without your sign-off.
mumbai · worldwide remote
the claims, each backed by a practice.
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The right platform for your business
astro for blazing-fast static sites. wordpress for content-heavy sites your team can edit. shopify for ecommerce. next.js for complex web apps. we recommend the stack that fits — not the one we prefer.
Fast by default
whatever the platform, we optimise for speed. clean code, optimised images, minimal third-party bloat. your site is fast on a phone in a basement, not just on your office wifi.
Easy for your team to edit
wordpress gives you a visual editor. shopify gives you a product dashboard. astro gives you markdown in git. we set up the content workflow that matches how your team actually works.
Your own identity
we start from a brand system, not a template. typography, palette, motifs, and rules. a behavior for the brand that holds up across every page.
SEO-ready from day one
semantic html, structured data, proper meta tags, fast load times, and clean URLs. every site we ship is built to rank, regardless of the platform underneath.
Accessible by default
semantic html, real focus states, keyboard navigation, screen-reader labels. WCAG AA is the floor, not the ceiling.
You own it
you get the repo, the domain, the hosting credentials, and the content. on day one, not at handover. no vendor lock-in.
how we actually work, week by week.
- 01 DISCOVERY intent, audience, constraints, the thing you are refusing to build
- 02 IDENTITY typography, palette, motifs, rules. the behavior of the brand on the page
- 03 STRUCTURE information architecture, content model, the shape of the argument
- 04 DESIGN two or three directions; one chosen and refined across every view
- 05 ENGINEERING astro, wordpress, shopify, or next.js — whichever fits. performance measured, not assumed
- 06 LAUNCH domain, deploy, monitor; the first week of small adjustments after going live
- identity system. typography, palette, motifs, rules
- responsive design across 5+ key pages
- content management setup (wordpress, shopify, or markdown)
- full source code and credentials (yours from day one)
- hosting and deploy with custom domain
- post-launch monitoring for the first month
- How long does a website take to build?
- four to eight weeks for most studios and small businesses. longer if copy and content are not ready. content is usually the bottleneck, not code.
- What tech stack do you use?
- it depends on what you need. astro for fast static sites, wordpress for content-heavy sites your team edits daily, shopify for ecommerce, next.js for complex web applications. we recommend the platform that fits your business, not the one that is trending.
- Do you write the copy?
- we partner with you. a first draft from your team, sharpened in the design process; or a writer we bring in for longer engagements. the brand voice has to be yours.
- Can you migrate an existing site?
- yes. often the cleanup is the most valuable work. we rebuild the structure, move the content, redirect the old URLs, preserve SEO equity, and ship a site that is meaningfully faster.
- Do you maintain the site after launch?
- optional monthly retainer for content updates, minor design iteration, and performance monitoring. most clients need less than they think after the first month.
- Can you build an ecommerce store?
- yes. shopify for most stores — it handles payments, inventory, and shipping out of the box. for custom ecommerce needs we build on top of shopify or use headless setups with next.js.