FOLIO II · SERVICES · PLATE 03 MMXXVI · MUMBAI

PLATE III · A STUDY IN

Search Engine Optimization

found, not shouted.

OVERVIEW

we build pages search engines can actually read, structured around the questions customers actually ask. technical audit, keyword strategy, schema, performance, content for intent. no keyword stuffing, no paid shortcuts, no tricks that age badly.

ENGAGEMENT

6-month minimum · monthly retainer thereafter

PRICING

monthly retainer scoped by audit scope + content volume. transparent, tracked in weekly notes.

BASED

mumbai · worldwide remote

WHAT YOU GET

the claims, each backed by a practice.

01

Full technical audit

crawlability, indexability, schema, sitemap, robots, canonicals, core web vitals, broken links, redirect chains. a clear diagnostic of where the site stands today.

02

Keyword strategy grounded in intent

we don't chase high-volume keywords you can't rank for. we find the specific questions your customers type, and build pages that answer them.

03

Schema markup

structured data for organization, service, article, faq, product, breadcrumb, and review, so google can render your results richly in the SERP.

04

Internal linking

the most undervalued seo lever. we map your site's link graph, cluster topically, and fix the weak connections that prevent ranking.

05

Content for real intent

briefs, drafts, edits. pages written to answer a question completely, not to hit a word count. the content that actually ranks.

06

Monthly rank tracking

real data from google search console + targeted tracking. a one-page monthly note. which pages moved, why, what to do next.

SIX STAGES

how we actually work, week by week.

  1. 01 AUDIT technical, content, backlink. a clear picture of where the site stands today
  2. 02 KEYWORDS what customers actually search, not what we wish they searched
  3. 03 STRUCTURE information architecture, schema, internal linking. the plumbing that ranks
  4. 04 CONTENT pages that answer real questions, written to be read, not scanned
  5. 05 PERFORMANCE core web vitals, fast load, zero render-blocking. the speed signal google rewards
  6. 06 MONITORING monthly rank reports, traffic patterns, next quarter's priorities
DELIVERABLES
  • full technical seo audit (one-time)
  • keyword strategy + topical map
  • schema markup implementation
  • page-level on-page recommendations
  • content briefs + drafts (or editing)
  • monthly rank + traffic report
COMMON QUESTIONS 6 ANSWERS
Q.
How long until SEO results?
three to six months to see meaningful movement on competitive queries. twelve months before it starts compounding. anyone promising faster is selling you something.
Q.
Do you guarantee rankings?
no. nobody legitimate does. search is an adversarial system with an ever-changing algorithm. we guarantee process and the quality of work. not the outcome.
Q.
Do you do link building?
editorial links. the ones you earn by publishing something worth linking to. no purchased links, no PBNs, no guest-post schemes. those work until they don't, then they tank the site.
Q.
Can you recover a site hit by an algorithm update?
sometimes. we audit what likely triggered the drop: thin content, user-signal issues, link quality, technical problems. then we rebuild the affected areas. no guarantees, but often meaningful recovery.
Q.
Do you write the content, or just brief it?
we write drafts and you approve. we can also collaborate with your in-house writers by providing briefs, outlines, and editorial feedback. either way, content that ships is reviewed by us end-to-end.
Q.
Do you work on local SEO?
yes. google business profile setup, local schema, citation cleanup, local content strategy. especially relevant if your customers search with location modifiers.
RELATED PRACTICES PART OF THE SAME VOICE
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