PLATE II · A STUDY IN
Social Media Marketing
a voice that does not shout.
a social presence, run like a specimen sheet. each post considered, each campaign anchored in an idea, each month reviewed against what worked and what didn't. we do not chase trends. we compound a voice.
3-month minimum · rolling monthly retainer thereafter
monthly retainer, scoped by cadence + platform count. simple and predictable.
mumbai · worldwide remote
the claims, each backed by a practice.
- 01
- 02
- 03
- 04
- 05
- 06
Voice document
week one output: a short document defining how your brand speaks. and, just as importantly, what it will never say. every post downstream is measured against this.
Predictable cadence
two posts a week, one themed campaign a month. no desperate scrambles, no sudden silences. a rhythm your audience can rely on.
Creative production
visuals, copy, thumbnails. all designed to the brand's rule set. no stock photography. no AI-generated slop. consistent craft.
Community replies
we answer DMs and comments in your voice, on your timeline. audience building is the slow work most agencies skip.
Monthly campaigns
one themed push every month, anchored in an idea rather than a discount. the campaign becomes the content for that month.
Monthly reporting note
one-page monthly review. what worked, what didn't, what we keep, what we drop. no vanity metrics; real insight.
how we actually work, week by week.
- 01 VOICE a short document that defines the way you speak, and what you will not say
- 02 CADENCE the rhythm of the calendar. two posts a week, one campaign a month
- 03 PRODUCTION creative, copy, thumbnails. built to the brand's rule set
- 04 CONVERSATION replies, DMs, the slow work of audience building
- 05 CAMPAIGNS one themed push each month, anchored in an idea
- 06 REPORTING a short monthly note. what worked, what didn't, what to keep
- voice document (one page, used forever)
- rolling content calendar (one quarter ahead)
- weekly creative production
- community reply coverage
- one themed campaign per month
- monthly review note
- Which platforms do you manage?
- instagram, twitter/x, and linkedin as primary. threads, tiktok, or others on request, but each platform adds overhead, so we recommend focusing where your audience actually lives.
- Do you run paid ads?
- no. we focus on organic social. if paid is important, we partner with a specialist. running both well at the same studio is difficult.
- Can we see a sample content calendar?
- yes. after a brief intro call and scoping. every client calendar looks different; we do not work from templates.
- How long until we see traction?
- ninety days to stabilize voice and cadence. six months before you start to see compounded audience growth. social is a slow, durable channel; it rewards patience.
- Is there a minimum commitment?
- three-month minimum. it takes a month to find the voice, a month to build the library, and a month to review what's working. shorter engagements don't do anyone justice.
- Do you use AI-generated content?
- no. we use AI as a drafting tool sometimes, the same way we use a dictionary. the words that ship are reviewed, edited, and owned by humans.